HEALTH TECH, CYBERSECURITY, AND SAAS MARKETING CAMPAIGN + BRAND EXPERT

Driving growth through creativity, data, and the occasional last-minute brainstorm

Experience

  • Sage Growth Partners

    2022-2025

    • Develop, plan, and execute full-funnel marketing campaigns that drive brand awareness, lead generation, engagement, and conversion

    • Own integrated campaign strategies across multiple channels including digital, email, events, SEO/GEO, social, webinars, and partnerships to drive qualified leads and pipeline growth

    • Partner with product, content, sales, and BD teams to align on messaging, outbound strategy, target accounts, and follow-up workflows

    • Drive and build journey segmentation and personalization using ICPs, intent, and behavioral signals to improve targeting, conversion rates, and ROI

    • Leverage marketing tech and automation platforms to create lead scoring, nurturing campaigns, and attribution models that guide prospects through the entire buyer journey

    • Analyze campaign performance across all channels, providing detailed reporting on key metrics including MQLs, conversion rates, and pipeline impact

    • Continuously test and optimize messaging, channels, and sequencing to keep improving performance

    • Manage demand generation budget allocation across channels and vendors, ensuring efficient spend and clear ROI measurement

  • Lindsay Precast

    2018-2022

    • Developed and executed multi-channel demand generation, go-to-market, and ABM campaigns to support field marketing and business development efforts

    • Partnered with sales and BD teams to align on messaging, outbound strategy, target accounts, and follow-up workflows

    • Owned event strategy and execution for 25+ annual trade shows and field events, including booth presence, logistics, and customer engagement

    • Monitored and analyzed pipeline performance across all channels, providing detailed reporting on key metrics

  • US Acute Care Solutions

    2015-2018

    • Developed and led all social content campaigns including strategy and development of content, posting, and engagement

    • Developed sophisticated content, including imagery, graphics, and copy, working closely with the design and content teams to ensure a strong brand voice

    • Maintained a social calendar to support primary brand stories and goals while also tapping into seasonal themes, cultural happenings and applicable trends

    • Monitored and analyzed social platforms in real time to report on key findings for campaign optimization

Full-funnel marketing campaigns that drive brand awareness, lead generation, engagement and conversion

  • Develop and execute integrated campaign strategies that align audience insights, content, and channels to drive engagement, pipeline, and measurable growth.

  • Lead campaign execution from concept to launch—coordinating cross-functional teams, managing assets and workflows, and ensuring every element lands on time, on brand, and aligned to campaign objectives.

  • Track and analyze campaign performance across channels, using data to optimize creative, targeting, and timing—driving continuous improvement and measurable ROI.

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Custom-built websites built to tranform and elevate brands

  • Develop and execute brand strategies that align business goals with audience needs, driving consistency, differentiation, and long-term equity across channels.

  • Define a distinct visual brand identity—including typography, color palette, imagery, and design guidelines—that align with brand values and resonate with key audiences.

  • Translate branding initiatives to ensure alignment between visual identity, messaging, and user experience—driving brand consistency and conversion across the digital journey.

Miranda Hein

With over a decade of experience driving results for health tech, cybersecurity, and SaaS brands, I specialize in turning insights into action and ideas into measurable outcomes—especially when it comes to deepening customer relationships. From brand storytelling to performance marketing, I develop and execute high-impact campaigns that build awareness, boost engagement, and accelerate both acquisition and retention.

I’ve led integrated marketing initiatives across content, digital, and demand gen—from SEO to webinars, social, and lifecycle email—always with an eye on performance, loyalty, and continuous optimization. Whether supporting customer onboarding, driving product adoption, or strengthening advocacy, I work closely with product, sales, design, and ops to ensure every campaign is not just creative—but customer-centric, conversion-driven, and built to last.