Driving growth through creativity, data, and the occasional last-minute brainstorm
BAckground
With over 10 years of experience as a hands-on, strategic marketing partner and business leader, I thrive on transforming brand marketing and customer engagement strategies into measurable growth and impact. I bring both analytical and creative strengths—combining a deep understanding of segmentation, automation, and personalization with a proven ability to interpret data and translate insights into action. My creative side has powered more than a dozen website and brand overhauls and inspired marketing content that truly connects with audiences and drives action.
My experience also includes driving GTM product strategy, product positioning, storytelling and messaging, and developing value-based propositions that resonate with target audiences. Additionally, I’ve led process improvements within the product marketing function to ensure effective communication of product value and stronger alignment across teams.
My experience across both in-house and agency roles has shaped me into a versatile marketing professional with a broad, “jack-of-all-trades” skill set.
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Sage Growth Partners, 2022-2025
Marketing and Business Lead
Oversee day-to-day client engagement and relationship management, acting as the main point of contact and strategic marketing and business partner.
Lead and define full-funnel strategy, design, and execution across key channels including digital, email, SEO, social, and web. Improving deliverability, engagement, and conversion rates.
Develop and refine personas and segments across campaign lifecycle. Improving targeting, messaging, and personalization strategies.
Build and manage automated journeys tailored to key audiences. Moving prospects through the funnel with relevant, timely, personalized content.
Coordinate and provide direction to internal and external cross-functional teams, ensuring timelines and quality standards are met.
Ensure alignment with client KPIs and business goals, monitoring performance and optimizing programs for results.
Turn performance data into actionable insights and compelling narratives for client presentations.
Work across multiple clients simultaneously, balancing priorities and adjusting strategies as needed.
Partner with and manage a team of account leads to support financial tracking and performance expectations across clients.
Lindsay Precast, 2018-2022
Business Development Manager
Own day-to-day business development and field marketing strategy and execution, driving revenue across segmented products (electrical).
Own the full sales cycle across prospecting, demos, negotiations, and closing.
Build and own a strong pipeline of new business and develop relationships with existing stakeholders.
Plan and manage trade show, conference, and client meeting calendar.
Plan and execute pre and post-event product marketing material.
Oversee pre-event campaigns including segmented outreach, paid media, social, and meeting scheduling.
Oversee lead capture, CRM tracking, and post-event follow-up with business development teams.
Measure event performance, reporting on attendees, leads, meetings booked, opportunities, and ROI.
US Acute Care Solutions, 2015-2018
Social Media Marketing Manager
Own day-to-day social media and content strategy and execution, driving engagement across business development and recruiting engagements.
Develop and manage all content creation including copy, visuals, and video concepts.
Coordinate and provide direction to internal and external cross-functional teams, ensuring timelines and quality standards are met.
Plan and execute content calendar across all social media and content platforms.
Actively monitor and engage with social community and social trends.
Measure and track social engagement, impressions, and brand awareness.
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Kent State University, 2010-2014
Bachelor of Arts, Communication and Marketing
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HubSpot Sales Software, HubSpot Academy
Asana Foundations Skill Badge, Asana
